Fairway Medical, LLC
Online Privacy Policy
Effective Date: March 1, 2025
Online Privacy Policy
Fairway Medical, LLC ("Fairway Medical," "we," "our," or "us") is committed to protecting the privacy and security of the information entrusted to us by our patients, healthcare providers, caregivers, referral sources, and website visitors.
This Online Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, electronic communications, and online services.
This policy applies to information collected through our website and electronic communications. It does not replace our Notice of Privacy Practices ("NPP"), which explains how Protected Health Information ("PHI") is used and disclosed under the Health Insurance Portability and Accountability Act ("HIPAA").
HIPAA Compliance
Fairway Medical is a healthcare provider and durable medical equipment supplier that complies with applicable federal and state privacy laws, including HIPAA and the Health Information Technology for Economic and Clinical Health (HITECH) Act.
When information qualifies as Protected Health Information (PHI), it is handled according to our Notice of Privacy Practices and applicable federal law.
Our Notice of Privacy Practices describes:
Your privacy rights
How medical information may be used
How medical information may be disclosed
Your right to request access or corrections
How to file a privacy complaint
A copy of our Notice of Privacy Practices is available upon request.
Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
Personal Information
Name
Mailing address
Email address
Telephone number
Date of birth
Insurance information
Referring physician information
Emergency contact information
Protected Health Information
When necessary to provide medical equipment or healthcare-related services, we may collect:
Medical diagnoses
Prescription information
Clinical documentation
Healthcare provider information
Insurance eligibility information
This information is protected under HIPAA when applicable.
Website Usage Information
When visiting our website, we may automatically collect:
IP address
Browser type
Device type
Operating system
Pages viewed
Date and time of visits
Referral websites
General geographic region
This information is generally collected through cookies or analytics tools.
Cookies and Analytics
Our website may use cookies and similar technologies to improve user experience and analyze website performance.
Cookies may be used to:
Remember preferences
Improve website functionality
Analyze website traffic
Maintain website security
You may disable cookies through your browser settings; however, portions of the website may not function properly.
How We Use Information
Information collected may be used to:
Provide medical equipment and services
Verify insurance eligibility
Process orders
Coordinate patient care
Respond to inquiries
Improve customer service
Improve website functionality
Comply with legal obligations
Prevent fraud
Conduct internal quality improvement
Send appointment reminders
Communicate regarding medical equipment orders
Send billing information
Protected Health Information is used only as permitted under HIPAA and other applicable laws.
SMS Text Messaging
Fairway Medical may communicate with patients using a HIPAA-compliant secure messaging platform.
Text messages may include:
Order updates
Delivery notifications
Appointment reminders
Refill reminders
Customer service communications
Message frequency varies.
Message and data rates may apply depending upon your mobile carrier.
Patients may opt out of non-essential SMS communications at any time by replying STOP.
Patients may reply HELP for assistance or contact Fairway Medical directly at info@fairwaydme.com.
Because text messaging may not always be completely secure once delivered to your mobile device, patients are encouraged to protect access to their phones using passwords or biometric authentication.
We do not sell or share mobile phone numbers with third parties for marketing purposes.
Email Communications
Email communications may be used for:
Patient support
Order processing
Provider communications
Billing inquiries
Quality and Improvement Information
Unless specifically using encrypted email, standard email may not always be secure. Patients should avoid sending sensitive medical information through unencrypted email unless specifically instructed to do so.
Sharing Information
Fairway Medical does not sell personal information.
Information may be shared only as necessary to:
Physicians
Hospitals
Clinics
Home health agencies
Insurance companies
Medicare
Medicaid
Business Associates performing services on our behalf
Government agencies when required by law
Whenever required under HIPAA, Business Associate Agreements (BAAs) are maintained with vendors handling Protected Health Information.
Third-Party Service Providers
We may utilize third-party vendors for services including:
Secure cloud hosting
Electronic fax services
Secure SMS messaging
Secure Electronic signature platforms
Payment processing
Website hosting
Analytics services
When these vendors receive Protected Health Information, Fairway Medical requires appropriate HIPAA Business Associate Agreements when applicable.
Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information and Protected Health Information.
Examples include:
Encryption where appropriate
Secure access controls
Password protection
Multi-factor authentication where applicable
Employee privacy training
HIPAA compliance training
Secure data storage
Vendor security assessments
Your Privacy Rights
Depending upon applicable law, you may have rights to:
Request access to your information
Request corrections
Request restrictions on certain disclosures
Request confidential communications
Receive an accounting of disclosures
Obtain a copy of your Protected Health Information
File a complaint regarding privacy practices
Requests may be submitted using the contact information listed below.
Children's Privacy
Our website is not directed toward children under 13 years of age.
We do not knowingly collect personal information from children through our website without appropriate authorization.
Third-Party Websites
Our website may contain links to third-party websites.
Fairway Medical is not responsible for the privacy practices of websites we do not own or control.
Users should review the privacy policies of those websites independently.
Data Retention
We retain information only as long as necessary to:
Provide healthcare services
Meet legal requirements
Comply with Medicare documentation requirements
Meet applicable state record retention laws
Resolve disputes
Enforce contractual obligations
Changes to This Policy
We may update this Online Privacy Policy from time to time.
Any updates will be posted on this page with a revised Effective Date.
Contact Information
Questions regarding this Privacy Policy or our privacy practices may be directed to:
Fairway Medical, LLC
Privacy Officer
Phone: 262-518-7319
Email: info@fairwaydme.com
Mailing Address:
Fairway Medical C/O Privacy Officer. W67N222 Evergreen Blvd #218. Cedarburg, WI 53012
HIPAA Questions or Complaints
If you believe your privacy rights have been violated, you may contact Fairway Medical's Privacy Officer or file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights.
You will not be retaliated against for filing a complaint.
SMS Privacy Statement
Fairway Medical respects your privacy.
Your mobile phone number and consent to receive SMS messages will only be used for healthcare-related communications and customer service.
We do not sell, rent, or share your mobile information with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties except vendors providing messaging services on behalf of Fairway Medical and only as necessary to deliver those communications.
You may opt out at any time by replying STOP.